12-27-2007, 11:05 AM
Tulsa has both raised and lowered its football ticket prices for its newly renovated Chapman Stadium. Ticket prices have been raised to match its premium seats, which Tulsa didn't have before. Ticket prices have been lowered for less desirable seats. My guess is the latter lower pricing is to enhance demand and convert TU fans to premium seating.
Tulsa is following Stanford's example of downsizing to:
(1) Increase attendance, and
(2) Stabilize attendance.
For Tulsa, add a third unstated goal,
(3) Increase revenue from football ticket sales.
For Standford Link, http://www.ncaabbs.com/forums/showthread.php?tid=267249
Tulsa's ticket pricing based on renovated Chapman Stadium can be summarized as follows:
(1) Tulsa has established a ticket pricing policy in place that has the potential to generate about $2 million more in football ticket sales for the season, about a 42% increase from historical sales.
(2) About $1,185,000 (60%) of the $2 million increase comes from 19 Suites and 400 Club Seats.
(3) About $102,000 (5%) of the $2 million increase comes from raising season ticket prices for 2,266 Platinum seats by $45.
(4) To boost attendance and create a larger future demand for Premium tickets, season ticket prices for 22,734 non-premium seats were reduced 9% (Gold Seats), 22% (Blue Seats), and 45% (End Zone).
For detail Chapman Stadium pictures and Info, Click on H.A. Chapman Stadium Renovation Central on this link:
http://tulsahurricane.cstv.com/sports/m-...-body.html
19 PRESS BOX SUITES:
All but two suites have been sold. The suites average $300,000 to $400,000 for a 10 year period, or about $30,000 to $40,000 per football season. Using a $35,000 average, season revenue from suites is estimated at $665,000.
4 CASE ATHLETIC CENTER SUITES:
I am not making an estimate of revenue for these four boxes as I believe TU is using them for promotional purposes, for example, past letterman. But I really don't know.
400 CLUB SEATS:
Club seats require a $1,000 annual donation plus the purchase of a $300 season ticket. Estimated season revenue is $1,300 X 400 club seats or $520,000. 80% of the $1,000 donation is tax deductible.
248 LOGE (BOX) SEATS:
Loge seats require a $300 annual donation on the west (home) side and a $200 annual donation on the east side. Loge seats also require the purchase of a season ticket for $300. Estimated season revenue (based on $250 donation) is $138,400.
2,266 PLATINUM SEATS:
Platinum seats are located between the 30 yard lines on the west (home) side. Season tickets are $210. Season tickets were raised from $165 in 2007 to $210 in 2008. Game day ticket prices were raised from $25 to $40. With a Platinum season ticket for 6 home games, the ticket price per game is $35. Estimated season revenue from Platinum ticket sales is $475,860.
4,534 GOLD SEATS:
Gold seats are located 12 and 30 yard lines on each end of the west (home) side. Additional Gold seats are available between the 30 yard lines on the east side. Season Gold ticket prices were lowered from $165 to $150, a 9% reduction. But game day ticket prices were increased from $25 to $30. With a Gold season ticket for 6 home games, the ticket price per game is $25. Estimated season revenue from Gold ticket sales is $$680,100.
13,200 BLUE SEATS:
Blue seats are located from the back of the end zone to the 12 yard line on both ends of the West (Home Side). Blue seats are also located from the back of the end zone to the 30 yard line on both ends of the east side, with the band and student section occupying the north end of the east blue seats. Blue season ticket prices were lowered from $130 to $102, a 22 percent reduction. Game day ticket prices remained the same, $20. With a Blue season ticket for 6 home games, the ticket price per game is $17. Estimated season revenue from Blue ticket sales is $1,346,400.
5,000 END ZONE SEATS:
End zone seaston ticket prices were reduced from $110 to $60, a 45% reduction. Estimated season revenue from End Zone season ticket sales is $500,000. The Game day end zone ticket price is $12. With an End Zone season ticket for 6 home games, the ticket price per game is $10.
Total season revenue based on the assumption that all season tickets are sold is $4,325,760. To make an extremely rough comparison to the old days, if $20 per ticket is assumed for a crowd of 20,000 attendance average for 6 games, the roughly estimated season revenue from ticket sales is $2,400,000. So the potential of the new stadium and its new ticket pricing is about $2,000,000 more.
This analysis in not exact. The main problem is Tulsa did not release the number of Platinum, Gold, Blue, or End Zone seats. I used the seating chart to make an estimate. So there are a bunch of errors in this analysis. Tulsa, I think, was going to release more information in "town meetings" it was going to hold but were cancelled by the ice and snow.
And, I am comparing potential versus reality and that is sort of comparing apples and oranges but how else does one make a business decision?
But, even with a bunch of errors, we can see how important revenue from Suites and Club seats has become....and we can see TU's ticket pricing strategy for the future....sell them a cheap seat today....and convert them (or force them) into Premium Seating as demand goes up. In the meantime, get some fannies into those unsold premium seats...and that generates revenue today...in addition to increasing tomorrow's demand.
FWIW, TU is beautifying Chapman Stadium, the new South entrance has been created, and plazas established. My guess is tailgating, like at UCF, will take on a whole new meaning....and we will see more fan participation and fun...and a better financial situation and attendance for the University.
Tulsa is following Stanford's example of downsizing to:
(1) Increase attendance, and
(2) Stabilize attendance.
For Tulsa, add a third unstated goal,
(3) Increase revenue from football ticket sales.
For Standford Link, http://www.ncaabbs.com/forums/showthread.php?tid=267249
Tulsa's ticket pricing based on renovated Chapman Stadium can be summarized as follows:
(1) Tulsa has established a ticket pricing policy in place that has the potential to generate about $2 million more in football ticket sales for the season, about a 42% increase from historical sales.
(2) About $1,185,000 (60%) of the $2 million increase comes from 19 Suites and 400 Club Seats.
(3) About $102,000 (5%) of the $2 million increase comes from raising season ticket prices for 2,266 Platinum seats by $45.
(4) To boost attendance and create a larger future demand for Premium tickets, season ticket prices for 22,734 non-premium seats were reduced 9% (Gold Seats), 22% (Blue Seats), and 45% (End Zone).
For detail Chapman Stadium pictures and Info, Click on H.A. Chapman Stadium Renovation Central on this link:
http://tulsahurricane.cstv.com/sports/m-...-body.html
19 PRESS BOX SUITES:
All but two suites have been sold. The suites average $300,000 to $400,000 for a 10 year period, or about $30,000 to $40,000 per football season. Using a $35,000 average, season revenue from suites is estimated at $665,000.
4 CASE ATHLETIC CENTER SUITES:
I am not making an estimate of revenue for these four boxes as I believe TU is using them for promotional purposes, for example, past letterman. But I really don't know.
400 CLUB SEATS:
Club seats require a $1,000 annual donation plus the purchase of a $300 season ticket. Estimated season revenue is $1,300 X 400 club seats or $520,000. 80% of the $1,000 donation is tax deductible.
248 LOGE (BOX) SEATS:
Loge seats require a $300 annual donation on the west (home) side and a $200 annual donation on the east side. Loge seats also require the purchase of a season ticket for $300. Estimated season revenue (based on $250 donation) is $138,400.
2,266 PLATINUM SEATS:
Platinum seats are located between the 30 yard lines on the west (home) side. Season tickets are $210. Season tickets were raised from $165 in 2007 to $210 in 2008. Game day ticket prices were raised from $25 to $40. With a Platinum season ticket for 6 home games, the ticket price per game is $35. Estimated season revenue from Platinum ticket sales is $475,860.
4,534 GOLD SEATS:
Gold seats are located 12 and 30 yard lines on each end of the west (home) side. Additional Gold seats are available between the 30 yard lines on the east side. Season Gold ticket prices were lowered from $165 to $150, a 9% reduction. But game day ticket prices were increased from $25 to $30. With a Gold season ticket for 6 home games, the ticket price per game is $25. Estimated season revenue from Gold ticket sales is $$680,100.
13,200 BLUE SEATS:
Blue seats are located from the back of the end zone to the 12 yard line on both ends of the West (Home Side). Blue seats are also located from the back of the end zone to the 30 yard line on both ends of the east side, with the band and student section occupying the north end of the east blue seats. Blue season ticket prices were lowered from $130 to $102, a 22 percent reduction. Game day ticket prices remained the same, $20. With a Blue season ticket for 6 home games, the ticket price per game is $17. Estimated season revenue from Blue ticket sales is $1,346,400.
5,000 END ZONE SEATS:
End zone seaston ticket prices were reduced from $110 to $60, a 45% reduction. Estimated season revenue from End Zone season ticket sales is $500,000. The Game day end zone ticket price is $12. With an End Zone season ticket for 6 home games, the ticket price per game is $10.
Total season revenue based on the assumption that all season tickets are sold is $4,325,760. To make an extremely rough comparison to the old days, if $20 per ticket is assumed for a crowd of 20,000 attendance average for 6 games, the roughly estimated season revenue from ticket sales is $2,400,000. So the potential of the new stadium and its new ticket pricing is about $2,000,000 more.
This analysis in not exact. The main problem is Tulsa did not release the number of Platinum, Gold, Blue, or End Zone seats. I used the seating chart to make an estimate. So there are a bunch of errors in this analysis. Tulsa, I think, was going to release more information in "town meetings" it was going to hold but were cancelled by the ice and snow.
And, I am comparing potential versus reality and that is sort of comparing apples and oranges but how else does one make a business decision?
But, even with a bunch of errors, we can see how important revenue from Suites and Club seats has become....and we can see TU's ticket pricing strategy for the future....sell them a cheap seat today....and convert them (or force them) into Premium Seating as demand goes up. In the meantime, get some fannies into those unsold premium seats...and that generates revenue today...in addition to increasing tomorrow's demand.
FWIW, TU is beautifying Chapman Stadium, the new South entrance has been created, and plazas established. My guess is tailgating, like at UCF, will take on a whole new meaning....and we will see more fan participation and fun...and a better financial situation and attendance for the University.