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Full Version: Today in Blazer History - June 14 - It's Official! - The Press Conference
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June 14, 1977 is the day. The press conference announcing Gene Bartow as the new athletic director and head basketball coach was held 30 years ago today. The front page of the Birmingham news had the now famous picture of President Hill holding up the bumper sticker which read "UAB 1 UCLA 0" The front page of the sports section had the article shown below. It should also be noted that the first swipe at Alabama by UAB was taken with the Ara Parseghian comment, considering how Bama fans felt in 1977 about Notre Dame football. The bold print is mine.

Quote:
The Birmingham News, Tuesday, June 14, 1977

It’s official: Bartow takes UAB posts

By Wayne Martin, News sports writer

The University of Alabama-Birmingham athletic teams don’t have a mascot.

Matter of fact, University of Alabama-Birmingham doesn’t have any athletic teams. But UAB does have a basketball coach, one that just about any major basketball power in the nation would be proud of.

The UAB coach is Gene Bartow, introduced to Birmingham at a press conference this morning. The UCLA head coach for the past two seasons will assume his duties as head basketball coach and athletic director at UAB on September 1, with sights set on a basketball team for the 1978-79 season.

“You have to walk before you can run,” Coach Bartow said, “but I feel we should be able to run fairly quickly. We should be able to develop an attractive schedule and within a year or two or three we hope to have a lot of people exicted about our intercollegiate program.”

The former Memphis State coach who coached a year at Illinois before going to UCLA to replace John Wooden was introduced by UAB president S. Richardson Hill. Also seated at the head table were Ebney Camp of the UAB Board of Trustees, Dr. Joseph Volker, Chancellor of the University of Alabama systems, and Dr. Jerry Young, UAB Vice-president for finance who was instrumental in bringing Coach Bartow to Birmingham.

“The rumor that Ara Parseghian is coming to UAB as football coach is untrue,” Dr. Hill told members of the media who had gathered to hear the official announcement of what everyone had known for several days. But the man he did introduce is just about as big in his sport as Parseghian was in football.

“We wanted the best individual in the United States to head our program,” Dr. Hill said. “This is a great day for the University system, for the University of Alabama-Birmingham, for the city and the state.

“Birmingham has long needed big-time college athletics.” Hill added. “Going by what has been shown in the state of North Carolina, NC-Charlotte has kindled a new interest in basketball in that state. We believe basketball at UAB will do the same at Alabama and Auburn, as well as other placed in the state.”

Bartow said he first started talking with UAB representatives in terms of suggesting people to head the program, but then felt the challenges of starting the new program would prove exciting. That, plus the prospect of moving back to the Southeast, he said, helped him make the decision to accept the UAB post.

“Four of the happiest years of my life were spent at Memphis, Tenn., (as coach of Memphis State),” Coach Bartow said. “I just thought of my family and I would enjoy living in a city like this.”

Some supporters of UCLA had become disenchanted with Bartow, however, and he had suffered criticism in the media in Los Angeles. “I told a friend of mine from Los Angeles last night that if I had gone 64-0 and won two national championships I probably wouldn’t have considered moving. But really, in the final analysis, that didn’t have all that much to do with it.”

Dr. Young said the school felt it would take a budget of $300,000 to get the program going, and Coach Bartow said the program should be self-supporting.

“We have 13,000 students, 8,000 employees, and in a city this size, there should be no problem in making the program balance the books at the end of the season. There will also be friends of the school who will help.”

But the big problems right now are players, and a schedule. “We hope to sign eight or nine players – probably four or five from junior colleges – next spring, and pick up two or three from the campus.” Coach Bartow said. “We’ll play a schedule by the 1978-79 season.”

As for scheduling, Coach Bartow said he hopes to play the best people available, but will “never call C.M. (Newton of Alabama)” for a game.

“If C.M. ever feels it will be beneficial to his program, then he’ll say something.
The schedule is a most interesting challenge,” he added. “With the help of the student body president, booster groups and other people we can play a lot of people. We would like to play people like NC-Charlotte, which was in the top four (in the NCAA tournament) this year, any of the Metro 7 conference teams, and any other major school.”

Bartow said that because of UCLA scheduling structure of playing as many as 20 home games a season and other games set up for television purposes, he feels it is “highly unlikely” that UAB and UCLA would ever get together.

Memphis State was in the Metro 7 during Bartow’s time there, but he has not yet talked to UAB officials about the possibility of seeking a conference affiliation.

Aside from schedule and players, the other major hurdle is a staff. First comes a pair of full-time assistants, then coaches to start establishing athletic teams in other sports, including golf, tennis, swimming, baseball and track, for men and women. “I have in mind six or eight coaches who have established themselves in college coaching,” he said. “I think it is very important that we have collegiate people who have experience in recruiting.”

Bartow said he hopes to have his staff pretty well set by the time he takes over Sept. 1.

One media representative among the sizeable gathering from throughout the state asked about reaction in Los Angeles. “I haven’t been in Los Angeles a great deal lately,” Bartow said, “but I understand that some people feel I need psychiatric help.”

Bartow has a career record of 310-153 in 16 seasons of coaching at five colleges. His career includes carrying Valparaiso to the NCAA College Division tournament, plus talking Memphis State to the NCAA championship game before losing to UCLA. Memphis State also played in the National Invitational Tournament under Bartow.

He began his coaching career at the high school level in Missouri, has also coached non-collegiate teams that have competed in Europe, the Far East, the Caribbean and Central and South America. In 1972, he coached the Peurto Rican national team to fifth place in the Munich Olympics.

Under his leadership, the US All-Stars won eight straight games during a 1973 tour of China, and in 1974 he coached the US team to a 6-1 record and a second place finish in the World Games in Puerto Rico.

Bartow and his wife Ruth have three children, 16 year old Murray, 21 year old Mark and 8 year old Beth.



Coming tomorrow - The reaction.

I love this stuff. It seems that in the beginning that from some people there was already a push to play Alabama. Keep it coming!
I wonder why there hasn't been some kind of commemoration about this on campus. They could have used the 30th anniversary for a great marketing opportunity. Also curious why they don't market UAB as Birmingham's team like they seem to in these articles.

Anyway, really interesting to read these. thanks for posting them.

mixduptransistor Wrote:
I wonder why there hasn't been some kind of commemoration about this on campus. They could have used the 30th anniversary for a great marketing opportunity. Also curious why they don't market UAB as Birmingham's team like they seem to in these articles.

Anyway, really interesting to read these. thanks for posting them.


I'm not sure anyone really knew when exactly Bartow started. The media guide says he was hired in the "summer of 1977". Technically, I guess that is correct, because it was announced June 14 and he was to officially start on September 1. I got the exact dates by researching old newspaper files.

Besides, UAB generally commemorates the anniversary of the first game in November 1978. Maybe there will be a big shindig next year, like they did for the 25th anniversary.

mixduptransistor Wrote:
I wonder why there hasn't been some kind of commemoration about this on campus. They could have used the 30th anniversary for a great marketing opportunity. Also curious why they don't market UAB as Birmingham's team like they seem to in these articles.

Anyway, really interesting to read these. thanks for posting them.


The "Birmingham's team" angle continued until shortly after football began. At that point, the statement was obviously false and brought attention to a fact that UAB wanted to move away from (that the majority of fans in Birmingham were UAT fans). The marketing department has made an effort to highlight the links between the Birmingham community and UAB ("Great football in your backyard."), but as a marketing slogan "Birmingham's team" would draw more scorn than fans. Whether we like it or not, UAB going 1-A in football (or even starting football if you ask some people) put the final bead on the weld of the steel curtain that began to be erected between UAB loyalties and those to UAT with the Bartow/Bryant feud. It also put a barrier between UAB and API loyalties if not as pronounced. Note that UAB didn't do anything wrong and has nothing to apologize for, but the reality is what it is...

blazr Wrote:

mixduptransistor Wrote:
I wonder why there hasn't been some kind of commemoration about this on campus. They could have used the 30th anniversary for a great marketing opportunity. Also curious why they don't market UAB as Birmingham's team like they seem to in these articles.

Anyway, really interesting to read these. thanks for posting them.


The "Birmingham's team" angle continued until shortly after football began. At that point, the statement was obviously false and brought attention to a fact that UAB wanted to move away from (that the majority of fans in Birmingham were UAT fans). The marketing department has made an effort to highlight the links between the Birmingham community and UAB ("Great football in your backyard."), but as a marketing slogan "Birmingham's team" would draw more scorn than fans. Whether we like it or not, UAB going 1-A in football (or even starting football if you ask some people) put the final bead on the weld of the steel curtain that began to be erected between UAB loyalties and those to UAT with the Bartow/Bryant feud. It also put a barrier between UAB and API loyalties if not as pronounced. Note that UAB didn't do anything wrong and has nothing to apologize for, but the reality is what it is...


Blazr--you've just spelled out the VERY reason UAB needs to dust off 'Birmingham's Team' marketing again. Almost 30 years, and the athletic program that was supposed to be a punchline has done quite well for itself in spite of API and the Dons of the Capstone Mafia.

'Birmingham's Team' might be polarizing, but it's true. It's DAMN true. Perhaps there are/were some down with Blazer hoops but have their collegiate football allegiances elsewhere. Too bad--but they don't have to buy that particular T-shirt.

It's no one else's team other than Birmingham's team. Don't expect to pick up average joe fans in Huntsville or Mobile, the only UAB fans you'll get there are alumni. I don't know why they don't use it.

BlazerUnit Wrote:

blazr Wrote:

mixduptransistor Wrote:
I wonder why there hasn't been some kind of commemoration about this on campus. They could have used the 30th anniversary for a great marketing opportunity. Also curious why they don't market UAB as Birmingham's team like they seem to in these articles.

Anyway, really interesting to read these. thanks for posting them.


The "Birmingham's team" angle continued until shortly after football began. At that point, the statement was obviously false and brought attention to a fact that UAB wanted to move away from (that the majority of fans in Birmingham were UAT fans). The marketing department has made an effort to highlight the links between the Birmingham community and UAB ("Great football in your backyard."), but as a marketing slogan "Birmingham's team" would draw more scorn than fans. Whether we like it or not, UAB going 1-A in football (or even starting football if you ask some people) put the final bead on the weld of the steel curtain that began to be erected between UAB loyalties and those to UAT with the Bartow/Bryant feud. It also put a barrier between UAB and API loyalties if not as pronounced. Note that UAB didn't do anything wrong and has nothing to apologize for, but the reality is what it is...


Blazr--you've just spelled out the VERY reason UAB needs to dust off 'Birmingham's Team' marketing again. Almost 30 years, and the athletic program that was supposed to be a punchline has done quite well for itself in spite of API and the Dons of the Capstone Mafia.

'Birmingham's Team' might be polarizing, but it's true. It's DAMN true. Perhaps there are/were some down with Blazer hoops but have their collegiate football allegiances elsewhere. Too bad--but they don't have to buy that particular T-shirt.


My point is that from a marketing standpoint you want to get as many customers as possible. In sports terms, that means hineys in the seats (NOT necessarily fans...no sports team markets for fans. You market to get people to the game and to buy merchandise...it's the product that will, or should, make them fans.). Since the majority of potential hineys in Birmingham are UAT fans, and the vast majority are UAT or API, you avoid alienating them if at all possible. Going back to "Birmingham's team" would alienate these fans and would do more harm to UAB's cause than good. Note this is all from a marketing standpoint. If stealing a recruit from UAT is going to alienate their fans then screw them, you do it anyway. But the marketing department can't, under any circumstances, afford to alienate anyone (aside from rivals like USM, Memphis, etc.) or they aren't doing their job...

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